UA Resolutions for 2019

Jan 14, 2019 IN Marketing

2019 is going to be big for us in Pixel Federation. With 2 brand new games to launch very soon, 4 established titles in the app stores and lots of strategic challenges ahead, I stated my goals for the upcoming year.

Špak Tibor
UA Team Manager

UA Manager: How to raise players' interest in a f2p game?

Jan 14, 2019 IN Marketing

Have you ever wondered how the players find out about games and what does it take to raise their interest in it? Yes, the 12th episode of our knowledge-sharing series will finally tackle the highly requested topic of User Acquisition in Free-to-Play game dev world. Check out our Senior UA manager Szilvi and her useful tips and advice.

Katarína Zacharová
Social Media Manager

Hire or train: Can anyone really be a UA manager?

Sep 7, 2016 IN Marketing

"Anyone can be a user acquisition manager."

That's what my girlfriend told me recently.

"Hah, you wish", I thought. Then I realized, she could be right.

Everyone can be a UA manager, but not everybody can be a good one.

It's not an easy job and very few appreciate it: trust me. I've been doing this for couple of years.

Matej Lančarič
Head of Mobile Marketing